TEMPE, Ariz., Oct. 7, 2026 — iCoStore, an online company store provider serving organizations across the United States, is celebrating its 24th anniversary. Since 2002, the company has helped businesses manage, order, and distribute branded merchandise through a single platform.
An online company store is a private, branded e-commerce site where employees, teams, and partners can order approved apparel, merchandise, and print, with purchasing rules, budgets, and brand standards built in.
When iCoStore started in 2002, managing company merchandise was harder than it needed to be. Marketing and operations teams coordinated multiple vendors, tracked orders in spreadsheets, bought inventory in advance, handled individual requests, and shipped products to employees and locations one by one.
iCoStore built its online company store platform to bring those pieces together.
Today, the company combines its proprietary platform, true on-demand production, in-house decoration, fulfillment, and dedicated Program Managers to build company stores tailored to each organization. iCoStore has launched and managed more than 1,000 company stores and decorates and ships more than 85,000 individual pieces each month from its production facility in Tempe.
“Reaching 24 years is meaningful because the way companies manage branded merchandise has changed dramatically since we started,” said Tom Meissner, President of iCoStore. “What hasn’t changed is the need to make these programs easier to manage. Our goal has always been to take the operational burden off our clients while creating a better experience for the people using their store.”
More Than an Online Company Store
Company stores now do far more than offer logoed merchandise. Organizations use them for employee apparel and uniforms, new-hire programs, customer gifts, sales teams, recognition and service awards, events, print, and branded merchandise programs across multiple locations.
iCoStore brings these programs onto one platform, allowing organizations to maintain control over brand standards, product selection, purchasing, and user access.
True on-demand production means products are made after they are ordered, with no minimums and no required inventory. Organizations can offer a wider product selection without buying large quantities in advance. On-demand production reduces inventory waste and makes it easier to update products as brands, teams, and needs change.
For marketing teams, a company store also solves a less visible problem: the time spent managing merchandise. Instead of fielding individual requests, coordinating orders, and repeatedly sending approved logos and brand standards, marketing teams can direct employees and teams to one place for approved products.
24 Years of Company Store Experience
E-commerce technology and customer expectations have changed significantly since 2002, and so have the requirements for a successful company store.
Employees expect an easy shopping experience. Organizations need control and visibility. Marketing teams need brand consistency. Procurement teams need efficient processes. More companies also want to avoid committing to inventory they may never use.
iCoStore has continued to build its technology, production capabilities, and services around those requirements. All nine of its decoration methods are performed in-house, giving the company greater control over production, quality, and turnaround times.
“A company store should make life easier for the organization running it, not create another system they have to manage,” said Meissner. “The technology matters, but so do fulfillment, production, and the people supporting the program. All of those pieces have to work together.”
Looking Ahead to 25 Years
As iCoStore enters its 25th year, the company continues to invest in its platform and production infrastructure while expanding how organizations use branded merchandise to connect with employees, customers, and communities.
Twenty-four years after opening its doors, iCoStore remains focused on the same idea: make branded merchandise easier to manage and easier to access.
About iCoStore
Founded in 2002 and headquartered in Tempe, Arizona, iCoStore provides online company stores for organizations looking for a more efficient way to manage branded merchandise, apparel, uniforms, print, employee recognition, and awards. The company combines its proprietary platform, true on-demand production, in-house decoration, fulfillment, and dedicated Program Managers to manage company store programs from one centralized solution.
iCoStore has launched and managed more than 1,000 company stores and serves organizations across the United States.
To learn more, visit www.iCoStore.com.