MerchantCardLeads, a B2B lead marketplace from Leads Company, today announced the launch of its self-serve platform for buying merchant card leads and credit card processing leads. The platform lets ISOs, independent sales agents, payment processors, POS and SaaS payment companies, and high-risk processors build their own lead program and start receiving merchant leads in real time.
Sales teams in merchant services have long relied on cold calling, purchased lists and recycled data. MerchantCardLeads takes a different approach: its leads are generated from requests submitted by business owners looking for credit card processing, a POS system or merchant services. Leads are filtered to each buyer's criteria and delivered by CRM integration, webhook or email.
"Processing companies kept coming to us asking for leads, and they all wanted the same thing: merchants who are actually looking right now, delivered instantly, without a long-term contract," said Chad Buchanan, founder of Leads Company. "The self-serve platform puts buyers in control. They pick the lead type, set their filters, fund a wallet and can pause any time."
Lead options built for every sales model
Exclusive merchant leads are sold to one buyer only.
Shared merchant leads are sold to a limited number of buyers at a lower price point.
Live transfers connect buyers by phone with interested merchants and are available as an add-on.
Aged merchant leads offer a lower-cost option for nurture campaigns and high-volume outreach.
Owned lead sources, nationwide coverage
MerchantCardLeads generates its leads through its own network of five merchant-facing websites and related campaigns, including AmericanCardProcessing.com and HighRiskMerchantProcessors.com, along with sites focused on restaurant processing, rate comparison and new merchant accounts. Business owners use these sites to compare processing rates, find high-risk merchant accounts and request quotes.
The company says it serves merchants in all 50 states, and buyers can target by region. Buyers come from across the payments industry, from independent agents building a book of business to processors looking to scale their sales floor.
How it works
Business owners search online for payment processing solutions.
They submit a request for merchant services through a MerchantCardLeads network site.
Each lead is filtered and matched to buyer criteria.
The lead is delivered to the buyer in real time.
A full walkthrough of the process is available on the MerchantCardLeads how it works page.
Frequently asked questions
What are merchant card leads? Merchant card leads are contact requests from business owners who want help with credit card processing, a merchant account, a POS system or related payment services. Merchant services providers buy them to reach businesses that are already shopping for a solution.
What is the difference between exclusive and shared merchant leads? An exclusive lead goes to one buyer, so that rep is the only one contacting the merchant. A shared lead goes to a small number of buyers and costs less, which suits teams that want more volume.
Who buys merchant services leads? Typical buyers include ISOs, independent agents, POS resellers, payment SaaS sales teams and high-risk merchant account brokers.
How are leads delivered? Leads are delivered in real time by CRM integration, webhook or email, based on the filters each buyer sets.
Buyers can create an account, review lead types and request pricing at merchantcardleads.com.
About MerchantCardLeads MerchantCardLeads (merchantcardleads.com) is a B2B lead marketplace that connects payment processors, ISOs, independent agents and merchant services providers with business owners actively looking for credit card processing. It offers exclusive, shared, live-transfer and aged merchant leads with real-time delivery and no contracts. MerchantCardLeads is powered by Leads Company, which operates lead marketplaces across merchant services, mortgage, insurance, Medicare, debt relief, business funding and tax relief.