RateZit has been officially accepted into Amazon Web Services (AWS) Activate, Amazon's flagship program designed to accelerate high-growth technology startups worldwide, Founder Preetish Kad announced today. The acceptance marks a pivotal moment for the company as it scales its infrastructure and deepens its commitment to transforming customer relationship management for businesses with a physical presence.
RateZit was founded on a straightforward observation: when customers walk out of a restaurant, salon, clinic, or hotel without voicing a concern, that relationship is quietly at risk. Traditional feedback tools were built for the digital world — they were never designed for the immediacy and complexity of in-person service. RateZit closes that gap by placing a simple QR code at the point of experience, giving customers an instant, frictionless channel to share feedback without downloading an app or creating an account.
What sets RateZit apart is what happens after the feedback is received. Rather than letting negative experiences surface publicly, the platform routes concerns directly and privately to business owners and management teams. This gives businesses the opportunity to personally reach out, acknowledge the issue, and where appropriate, offer a remedy or a gesture of goodwill — turning a potential loss into a retained customer relationship.
"Most businesses lose customers silently — a bad experience with no channel to address it, and that guest simply doesn't return," said Preetish Kad, Founder of RateZit. "We built RateZit so businesses can listen, act, and actually hold on to the customers they work hard to win. AWS Activate gives us the infrastructure to take this to businesses everywhere."
Through AWS Activate, RateZit will leverage Amazon Web Services infrastructure to power its global expansion — including AWS CloudFront for fast, reliable delivery across markets, Amazon Bedrock for AI-driven feedback analysis and sentiment categorisation, and enterprise-grade security through AWS Shield and AWS WAF.
The company is also developing capabilities that will enable businesses to follow up with customers directly via message or email, completing the service recovery loop. Additional roadmap plans include point-of-sale integrations and consolidated dashboards for hospitality groups managing multiple outlets.
RateZit is built to serve businesses of all sizes — from independent operators to large multi-outlet groups — and is actively growing its presence across global markets.
About RateZit
RateZit is a customer feedback and relationship management platform built for physical businesses. Through QR-based touchpoints, RateZit helps restaurants, salons, clinics, hotels, and retail operators capture guest feedback in real time, route it directly to management, and take action to resolve concerns and build lasting customer loyalty. The platform is built to serve businesses across global markets. For more information, visit ratezit.com.