THE COOP has launched with a clear ambition: become the next major name in iGaming media by making industry intelligence more useful.
The new B2B platform brings together commercially focused journalism, 1,227 supplier profiles and a live MCP connector that puts its published knowledge within reach of compatible AI assistants. It is built for the people choosing suppliers, running operations, moving money and making decisions across the industry.
The proposition is straightforward: industry information should help someone do their job.
THE COOP’s supplier database spans iGaming and its supporting services, including payments, platforms, games and compliance. Its enrichment process organises information around the details that matter: what a business offers, which legal entity sits behind it, what documentation is available and where the evidence runs out.
Where available, profiles connect product capabilities, register references, integration documentation and customer evidence to their sources. Information is labelled as supplier-stated, register-matched, editorially checked or unconfirmed. Gaps remain visible.
“Leading provider” looks impressive in a sales deck. Buyers still need the details.
THE COOP brings that information into AI research through its public Model Context Protocol connector. MCP gives compatible assistants a standard way to search and retrieve the platform’s published articles, supplier profiles and event records, with links back to the original pages.
An operator researching payments can ask a connected assistant: “Find payment-provider profiles, summarise their documented capabilities, link the sources and flag what still needs checking.”
The connector supplies structured records and evidence labels that the assistant can use to prepare a research brief. Readers can follow the sources and take unresolved questions into their next supplier conversation.
That is a practical expression of THE COOP’s AI-native approach: making its knowledge useful both on the website and inside the tools people use to work.
AI supports research, information organisation and the discovery of connections across material. Human editorial judgement remains central to the model: deciding what matters, challenging convenient claims and taking responsibility for what gets published.
The editorial promise is equally direct. Explain what changed, who carries the cost and what follows. Give industry professionals something worth bringing into their next meeting. Keep enough personality to make it worth reading in the first place.
Explore THE COOP, browse the supplier database or connect through the AI guide.